Cumulus Media's Regional Shake-up: John Lewis Takes Charge of Pensacola and Fort Walton Beach (2026)

Cumulus Media's recent organizational shuffle continues to reshape the radio industry's landscape. John Lewis, a seasoned Cumulus executive, is set to take on a new challenge, overseeing two additional markets: Pensacola and Fort Walton Beach, Florida. This strategic move comes as part of a broader reorganization, with Lewis expanding his role to include these markets alongside his existing responsibilities for Huntsville, Alabama, and Chattanooga, Tennessee.

Lewis' journey with Cumulus began in 2009, where he made a significant impact in various markets. His leadership roles in clusters across the South, including Pensacola, Lexington, Kentucky, and Memphis, Tennessee, showcased his ability to build strong teams and drive success. A brief stint leading Radio Cincinnati from 2013 to 2014 was followed by a return to Cumulus, where he successfully steered the Chattanooga cluster from 2014 to 2017. His expertise and dedication led to a promotion to Regional Vice President in 2022, further solidifying his influence within the company.

In his new role, Lewis expressed his enthusiasm, stating, 'I'm honored and excited to work with the Pensacola and Fort Walton Beach teams. Having spent a couple of years early in my career with Cumulus Pensacola, it's especially meaningful to return. With outstanding teams, great brands, and a strong track record of success, I look forward to building on that momentum and helping both markets reach their full potential.'

This strategic move highlights Cumulus Media's commitment to adapting to market dynamics and leveraging its leadership's expertise. Mark Sullivan, SVP of Operations, praised Lewis' leadership, emphasizing his ability to create a positive culture while delivering measurable results. As Lewis takes on this expanded role, the industry eagerly anticipates the positive impact it will have on the Pensacola and Fort Walton Beach markets, building on the success of his previous assignments.

This development underscores the dynamic nature of the radio industry, where strategic shifts and leadership changes can significantly influence market performance. As Lewis embarks on this new chapter, the industry watches with anticipation, recognizing the potential for continued growth and innovation under his guidance.

Cumulus Media's Regional Shake-up: John Lewis Takes Charge of Pensacola and Fort Walton Beach (2026)

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